Exposure Is Not Enough: Suppressing Stimuli from Awareness Can Abolish the Mere Exposure Effect
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چکیده
منابع مشابه
Exposure Is Not Enough: Suppressing Stimuli from Awareness Can Abolish the Mere Exposure Effect
Passive exposure to neutral stimuli increases subsequent liking of those stimuli--the mere exposure effect. Because of the broad implications for understanding and controlling human preferences, the role of conscious awareness in mere exposure has received much attention. Previous studies have claimed that the mere exposure effect can occur without conscious awareness of the stimuli. In two exp...
متن کاملThe mere exposure effect is modulated by selective attention but not visual awareness
Repeated exposures to an object will lead to an enhancement of evaluation toward that object. Although this mere exposure effect may occur when the objects are presented subliminally, the role of conscious perception per se on evaluation has never been examined. Here we use a binocular rivalry paradigm to investigate whether a variance in conscious perceptual duration of faces has an effect on ...
متن کاملThe subliminal mere exposure effect does not generalize to structurally related stimuli.
R.F. Bornstein (1994) questioned whether subliminal mere exposure effects might generalize to structurally related stimuli, thereby providing evidence for the existence of implicit learning. Two experiments examined this claim using letter string stimuli constructed according to the rules of an artificial grammar. Experiment 1 demonstrated that brief, masked exposure to grammatical strings impa...
متن کاملAttentional modulation of the mere exposure effect.
The mere exposure effect refers to the phenomenon where previous exposures to stimuli increase participants' subsequent affective preference for those stimuli. This study explored the effect of selective attention on the mere exposure effect. The experiments manipulated the to-be-attended drawings in the exposure period (either red or green polygons in Experiments 1 and 2; both red and green po...
متن کاملThe Mere Exposure Effect and Classical Conditioning
This study investigated Zajonc’s hypothesized link between the mere exposure effect and classical conditioning. In the first part of the experiment, participants were presented a photograph of a person. Each photograph was followed by a presentation of an emotionally positive image, a neutral image, a negative image, or a blank screen. Then, participants were asked to rate the faces presented t...
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ژورنال
عنوان ژورنال: PLoS ONE
سال: 2013
ISSN: 1932-6203
DOI: 10.1371/journal.pone.0077726